Hi, It's Aiden. It's a beautiful Saturday and I spent most of my day tinkering with Google ads and absolutely CRUSHING it

If you HAD to sell something, if your life was on the line... ...how would you do it? Discounts? Hell no, seems

What's the first thing you do in the morning? And let's be real here. I'm not talking about the influencer

Most marketing advice really really sucks. I studied marketing for years in school. Then I started my own business. Tried to

One of the best ways to solve problems is by walking around. Sounds weird. Let me explain. You're a human. So am

I've been researching selling and marketing tactics from the last 20+ years. Want to know what works every single time? Every. Single. Time. Simplifying.

Was talking to a client yesterday. We were talking about how to improve ad performance. Let me give you one of

You need to start doing less. You'll get way more done. By doing less. Allow me to explain. Running a business is

Ever heard of a 'false dichotomy'? I read about it when I was in my late twenties and it always stuck

If you're reading this it means you run a business. This is weird behavior. Most people are content working for

Been testing out a LOT in my business and client businesses. AI is the current marketing gospel. Doing things manually is

In this article series we’re covering better writing and how you get your customers glued to their screen while they

In the last article we made sure that your content doesn’t scare off your ideal prospect. If you haven’t checked

Good writing is the best way to get attention, attract more clients, grow your business, show people you’re a pro

Ever had the experience where some product just keeps chasing you? You check out a certain type of lawnmower or powerdrill

Once upon a time, in a galaxy far, far away, I ran an ad account for a real estate business.

The Pareto Principle states that 20% of content online gets 80% of the views. That’s what they teach in business

Crafting an RSO - part 2 First things first: If you haven’t checked out this article about Why Mass Marketing Doesn’t

Quick question: who’s your ideal customer? A lot of business owners answer that question with a variation of: ‘Anyone with a pulse

“Heyyyyyy, what’s new with you!?” Pretty common way to greet someone when you haven’t seen them for a while. Notice that we

If you’re looking for a way to make your ads more effective, capture more attention and get you more clients…

Spending money on ads is scary because you just don’t know if that money is coming back. Hopefully bringing some